Amma — Privacy Policy

Last updated: September 2026

Amma ("Amma Appa Arugil - AAA") is a family app that lets a parent talk to it by voice and receive a spoken reply generated to sound like their child, in the child's own cloned voice. To do this, Amma sends what you say to two third-party AI services on every message — Anthropic (whose Claude AI writes Amma's replies) and ElevenLabs (which turns your speech into text, and text into Amma's spoken voice). The app itself discloses this and asks you to acknowledge it during setup, before your first conversation. This page explains what information the app collects, how it's used, and who it's shared with in full detail.

What we collect

• Voice recordings. When you talk to Amma, your spoken message is sent to our server to be transcribed into text and to generate a reply. If you set up voice cloning, a ~30 second voice sample is sent to our voice-cloning provider (ElevenLabs) to create a synthetic voice used for replies.
• Conversation history. Transcripts of what you say and Amma's replies are stored on our server so the conversation can stay contextual turn to turn.
• Family setup info. The parent's and child's names, preferred language, and (optionally) the child's phone number, as entered during onboarding.
• Contact names, not numbers. If you ask Amma to call or message someone by name, that name is sent to our server so a reply can be generated — but the actual phone number lookup happens entirely on your device, using your phone's own Contacts. Phone numbers themselves are never sent to or stored on our server, whether you look one up by voice, browse them in Setup, add one from your phonebook, or create a new one.
• Heart rate, if you connect an Apple Watch. This is entirely optional, from the Setup tab. If connected, your current heart rate is sent to our server along with each message you send to Amma, so it can gently check in if it seems notably elevated or low. We don't read any other Health data, and Amma never writes anything to Health.

Who we share it with

• Anthropic (Claude) — processes your transcript to generate Amma's reply text. If your question needs current information (like today's news or a live score), Anthropic's web search also sends a short search query — generated from your transcript, not your raw words verbatim — to retrieve real-time results, which are then used to write the reply.
• ElevenLabs — processes voice recordings for speech-to-text transcription, and (if you opt in) voice cloning and text-to-speech for replies.
• Google — the Cast SDK is used only to discover and connect to a Chromecast/TV on your local network when you ask Amma to play something; no personal data is shared with Google beyond standard device discovery. The YouTube Data API is used only to search for videos by keyword.

We do not sell your data, and we do not share it with anyone else beyond what's listed above, for any purpose beyond what's described here. Anthropic's own commercial terms confirm that data sent through its API is never used to train its models. We've also opted out of ElevenLabs' equivalent setting (as of September 2026) — audio sent from that point on is used only to do what Amma asked of it (transcription, or generating a reply in your child's voice), not to improve ElevenLabs' own models.

Voice cloning consent

Voice cloning is entirely optional and requires explicit, separate consent from whoever's voice is being recorded, given inside the app. That consent can be withdrawn at any time from the Voice tab, and doing so stops the cloned voice from being used for future replies.

Your choices

• You can withdraw voice-cloning consent at any time in the app.
• You can request deletion of your account's data (conversation history, voice clone, family info) by emailing us — see below.

Data retention

Conversation history and family setup data are retained until you request deletion. Voice clones are retained on ElevenLabs until consent is withdrawn or deletion is requested.

Contact

Questions about this policy or a data deletion request can be sent to dhanageetha2000@gmail.com.